Tour operators such as Dean & Dawson helped form the ‘Roots of Remembrance’ that 100+ years on still attract pilgrims in their droves to visit the Western Front and its memorials to the fallen.
A fascinating aside about Dean & Dawson.
In 1944, in the great escape from Stalag Luft III, the name Dean and Dawson was used as a code name by the forgers who produced counterfeit documents for the escaping prisoners of war, detailed in the book ‘The Great Escape’.